OUR NEW BRAND STORY
A united brand story to strengthen our position
During the past months, we have worked on shaping and defining our unique brand story
- our strengths, goals and ambitions based on our existing business strategy.
The process has involved the entire company and functions across the organization.
Together, we have formulated our new united brand story, which we now, and with pride, share with you.
World Class Water Pumps
IRON Pump is a Danish company that manufactures and supplies quality pumps and components to the marine industry worldwide. On time, as agreed and to the right address. Our years of experience and high level of professionalism have made us one of the world's preferred partners for moving water. We supply both standard products and products adapted to specific needs. All our pumps are well-designed, handmade and thoroughly tested. A pump from IRON Pump sails further than the ship.
Our focus on quality permeates everything we do. With over 100 years of experience, we have learned to navigate an industry that demands solutions and products that work right away – and last for years. No ship leaves port until we are sure the pump is properly installed and ready for use.
We take pride in our craft and we are passionate about what we do. We always have our customers' best interests at heart. We put together the best team of experts, and through a close and personal dialogue, we produce and deliver the most optimal solutions. Customers trust us because we take responsibility. We are honest and we respond immediately. It saves time, minimises costs and creates peace of mind.
Many of our employees have been with IRON Pump for a number of years. This stability contributes positively to our many long-standing customer relationships. It gives us the drive we need to be ready for any challenge. We are clear about our roles and we succeed with short decision-making processes because we are good at working together across departments and disciplines. The quality of our cooperation is based on inclusion, knowledge sharing and development.
IRON Pump is growing. We are heading towards a world that demands efficient and energy-efficient products and solutions. We are ready to solve this task in cooperation with our suppliers and customers. We are curious and we like to think of alternative solutions. In order to maintain our strong position, we will strengthen our ability to look even further into the horizon. We will focus on digitalisation, develop new product programmes and seek exciting collaborative relationships. Together, we create world-class quality products for both water and land.
Customer Testimonials
★★★★★
"We experience great continuity and stability in our cooperation with IRON Pump. We always know whom to talk to, and their ability to have a very personal contact with us makes us feel comfortable. They seem genuinely interested in us and there is always a friendly and professional tone between us. Their products also have a very long life. This generates peace of mind and offers value."
Jørgen Nielsen, Power Plant Engineer at HOFOR A/S
★★★★★
“Our cooperation with IRON Pump is based on a flexible and proactive approach. They are good at finding new solutions and they react quickly. I find they have a very modern business approach with full transparency and a desire for good mutual cooperation
Julia Moore, Global Category Manager, Alfa Laval A/S
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